Exclusively for DTC ecommerce brands
A Meta Ads agency for DTC ecommerce brands ready to scale.
Adwave is a specialist Meta Ads agency for growth-stage ecommerce brands spending €25K+ per month on Meta. Our founders and senior creative team run media buying, customer research, production, and testing as one operating system.
UGC, static, and video built from customer insight and tested against live campaign data.
See our creatives50+
DTC ecommerce brands supported
From €25K
monthly Meta spend per brand
1 team
for media and creative
When growth stalls
Brands usually call us when growth stops compounding
The warning signs show up in the account or production. The underlying problem is usually the connection between them.
More spend produces the same revenue
Efficiency drops while budget rises, and the account needs more than another round of bid changes.
Old winners stay live too long
New tests do not replace the ads carrying spend before creative fatigue sets in.
Creative stops when the team gets busy
Production volume falls as launches and internal priorities take over.
The next batch still starts with instinct
Campaign learning does not become clear hypotheses, angles, or formats.
Media and creative optimize separately
Different teams own the parts, but no one owns the complete learning loop.
Why Adwave
Built around how DTC ecommerce brands actually grow.
Ecommerce performance depends on rapid customer learning and a constant flow of fresh creative. We keep media buying and production together so campaign insight turns into better ads without a slow agency handoff.
One team, one growth plan
The same people set the media strategy, read campaign data, and direct the next creative batch.
Senior execution
You work directly with the founders and senior creative team. No junior handoff after the contract is signed.
Data flows back into creative
What we see in Meta becomes new hooks, formats, angles, and iterations without a slow agency handoff.
How it works
From research to scale in the first 6 weeks
Each phase creates the input for the next. This is a learning system, not a series of disconnected productions.
Customer research
We study why customers buy, which objections slow conversion, and the language they use to describe the product.
Strategy and briefing
We build a roadmap of personas, awareness levels, formats, hooks, and testable hypotheses.
Creative production
Our team produces UGC, video, and static ads designed to sell and generate useful learning.
Launch and testing
We launch with a structured test framework and isolate the variables that change performance.
Systematic scaling
Weekly creative drops and media optimizations build on what is demonstrably working in the account.
What is included
Everything Meta needs to keep learning
The exact scope follows your account, team, and growth goals. One senior team keeps ownership of the whole system.
Media buying
Founder-led Meta Ads management
- Account and campaign strategy
- Budget allocation and daily optimization
- Testing, analysis, and scaling decisions
- Clear reporting and direct communication
Performance creative
Creative built from customer psychology
- Customer research and angle development
- UGC, static, and video production
- Hooks, scripts, briefs, and iterations
- Weekly creative delivery based on live data
Feedback loop
Media and creative learn together
- No separate agencies or delayed handoffs
- Campaign data directs the next production cycle
- Creative learnings are captured systematically
- One team stays accountable for performance
Client results
What changes when media and creative learn together
Existing client outcomes and experiences, without isolated vanity metrics.
2×
Meta spend in 3 months
“Adwave doubled our Meta spend in 3 months and nailed every KPI. Their creatives crushed it.”
Ahmed
Head of performance
10×
growth in 12 months
“10x growth in 12 months. Adwave doesn't just manage ads, they build winners.”
Robert
Founder
200K+
Benelux customers reached
“Adwave’s media buying and creative expertise helped us reach 200,000+ BeNeLux customers, as an extension of our team.”
Rutger
CMO
Pricing and fit
A fixed monthly fee for established DTC ecommerce brands.
Scope depends on your current spend, growth goals, internal resources, and the amount of media and creative support required. After the first call, you receive a clear proposal without hidden production layers.
- You sell consumer products online and have proven traction
- You invest €25K+ per month in Meta Ads
- You want media buying and creative under one senior team
Frequently asked questions
What to know before hiring a Meta Ads agency
Straight answers about scope, ownership, creative, pricing, and fit.
What does a Meta Ads agency manage?
A Meta Ads agency manages strategy, campaigns, budgets, testing, and optimization across Facebook and Instagram. Adwave connects that work to customer research and performance creative, so live campaign data directs the next creative batch.
When should a DTC ecommerce brand outsource Meta Ads?
Outsourcing makes sense when your ecommerce brand has traction, invests €25K+ per month in Meta, and growth is limited by creative fatigue, low testing capacity, or a fragmented team.
Who owns the advertising account and data?
Your brand keeps ownership of the advertising account, data, and accumulated learnings. Adwave works inside your existing environment and makes the strategy and scaling decisions clear to your team.
Does Adwave produce the ads too?
Yes. The senior creative team develops strategy, UGC, static, and video ads. We test the work in Meta and use the results to improve hooks, formats, angles, and iterations.
Can Adwave support our internal media buying team with creative only?
Yes, when the creative engagement includes strategy, testing hypotheses, and a clear feedback loop with account data. Adwave’s preferred model is full service because the strongest learning happens when the same senior team owns media and creative.
How much does working with Adwave cost?
Adwave uses fixed monthly packages tailored to your current spend, growth goals, internal resources, and required media and creative scope. After the first call, you receive a clear proposal for your situation.
Does Adwave work with non-ecommerce businesses?
No. Adwave is built specifically for ecommerce and direct-to-consumer brands that sell physical consumer products online. We do not take on lead-generation, local service, or B2B advertising accounts.
Which markets does Adwave support?
Adwave works with DTC ecommerce brands across the Netherlands, EU, United Kingdom, and United States. Collaboration can run in English or Dutch.
Book a call
Selling consumer products online and ready to scale?
If your DTC ecommerce brand invests €25K+ per month in Meta, we will identify the biggest constraint to profitable scale across media and creative.
- You sell consumer products online and have proven traction
- You invest €25K+ per month in Meta Ads
- You want media buying and creative under one senior team