From Cautious Growth to Explosive Scale

Viteezy is a Dutch vitamin subscription brand offering personalized daily supplements via a lifestyle quiz. Before Adwave, they cautiously invested in Meta ads, seeing steady but limited growth. Without budget scaling or diverse messaging, ads struggled to reach new audiences. In Feb 2023, Adwave stepped in with full-funnel media buying, creative production, and weekly testing across images, videos, and user content.

The breakthrough came from creative structure and product relevance. Adwave launched a weekly testing rhythm, building angles around benefits like energy, sleep, libido, and digestion. Using real user content and a full-funnel approach, we aligned every touchpoint, scaled budgets with confidence, and turned the account into a predictable growth engine.

Viteezy had a strong foundation but lacked momentum. Their Meta campaigns delivered returns but didn’t scale, as the team hesitated to increase spend without a clear strategy. Ads followed similar patterns, limiting reach. The challenge: build confidence in scaling budgets and craft a creative strategy to engage diverse audiences with different health goals.

The results were transformative. Customer acquisition grew +454%, while CPA dropped 51%, making conversions far more efficient. Ad spend scaled +900% with strong returns intact. Viteezy evolved from slow and steady to fast and scalable—driven by strategic testing, sharper messaging, and a stronger creative foundation.