From Growth to Profit: Behind Apple Watch Tracker’s Success

Since Nov 2023, Adwave has partnered with Apple Watch Tracker, a body composition wearable that syncs with Apple Watch. The result: their most profitable, highest-spending months ever. 2024 closed with +136% revenue and ROAS +43%, ending at 4.1 ROAS. Adwave drove this with Meta & Google Ads, creative testing, and a full creative strategy.

Adwave’s first goal was building trust and simplifying the product story. After deep ICP research, we addressed objections with PR coverage, reviews, and native-feel ads highlighting benefits. We optimized landing pages with a pre-lander + PDP flow, cleaned up Meta & Google accounts, prioritized PMax & Branded Search, and scaled spend in top global markets.

Before Adwave, Apple Watch Tracker relied on freelancers and multiple agencies but struggled with first-order profitability and scalable growth. The brand lacked creative direction, was slowed by in-house production bottlenecks, and had no structured system for testing. Both Meta and Google accounts were disorganized, holding back performance.

The impact was clear. Revenue grew +172%, ROAS improved 62%, and NCPA dropped 48%. By the end of 2024, Apple Watch Tracker reached consistent profitability across channels and scaled sustainably. The biggest levers: a trust-first creative strategy and a structured, scalable ad account setup focused on high-impact campaigns.